It seems like everybody in publishing is talking about "branding" these days -- but few seem to define it and explain to an author how to actually DO it. In this workshop, longtime industry insider Chip MacGregor will help you DEFINE what branding is, explore how to IDENTIFY and RESEARCH it, examine how an author REFINES a brand over time, and help you take steps to DETERMINE and LAUNCH your publishing brand.

Branding is an essential step to take in the new world of publishing. Chip has helped numerous popular novelists define and direct their writing brand. Plan to join us as we explore this important and often misunderstood topic.