Panelists will discuss how they cultivate relationships on campus and in their local communities to advance development and raise funds to support books and series. They will describe how they reach out to deans and administrators, directors of academic centers, librarians, museum directors, the alumni association, and other units within their universities to initiate cooperative ventures that support their programs. Reaching beyond campus, they will provide examples of how they have engaged members of advisory councils, friends’ groups, and cultural institutions in the community in support of their press’ advancement. The panelists will invite audience participation in an informal conversation about their experiences.