Amazon is an increasingly important account for most publishers and, for better or worse, it can dominate as a presence for books in our culture. For many readers, if a book isn't listed on Amazon, it may as well not exist. This panel deals with some key aspects of the Amazon/publisher relationship. Topics covered will include practical tips for using Vendor Central, effective (and ineffective) advertising and marketing opportunities, controlling your content on Amazon pages, and helping authors understand the site.