Thirteen Ways of Looking at a Blackbird: Perspectives on Measuring Press Performance

Session Id: UP09-28 Type: Downloadable

Description

What is success? Now more than ever, directors and managers are incorporating new performance measures into their routines. Some presses look closely at monthly financials; some do a quarterly look at seasonal lists or series and subject areas. Some prepare one-year anniversary postmortems, asking “what would we do again?” or “what would we avoid?” Many presses look deeper into their impact on academia and society—that is, on the ability to change minds and
influence discussion. And everyone seems to be looking for advice on measuring the performance of e-books. This panel will investigate the philosophies, goals, and tools of the performance measures
practiced by a variety of press managers and directors.
$29.95