Session 1–Data and Discovery: Book Search, Analytics, and Online Merchandising
Session 2–E-mail Marketing and Online Advertising:Passive Persuasion
Session 3–Blogging and Social Networks: Friends, Fans, and Followers
Session 4–Content About Content: Podcasts, Book Trailers, and Online Book Catalogs
Final Session–The Politics and Economics of "Free": Giving it All Away During a Financial Meltdown