AAUP Annual Meeting 2009; Philadelphia, PA June 18-21

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(Multimedia DVD-ROM) Electronic Marketing Workshop

Session ID: UP09-EMW Product Type: Physical Disc

Session 1–Data and Discovery: Book Search, Analytics, and Online Merchandising
Session 2–E-mail Marketing and Online Advertising:Passive Persuasion
Session 3–Blogging and Social Networks: Friends, Fans, and Followers
Session 4–Co... Learn More

$195.00

(MP3 Downloads) AAUP 2009 Conference Audio MP3 Download Subscription – 2-Year Access

Session ID: UP09-DLS Product Type: Downloadable

AAUP 2009 Conference Audio MP3 Download Subscription... Learn More

$174.95

(MP3 Audio CD-ROM) AAUP 2009 Conference Audio MP3 CD-ROM

Session ID: UP09-CDR Product Type: Physical Disc

AAUP 2009 Conference Audio MP3 CD-ROM... Learn More

$199.95

The 2009 AAUP Book, Jacket, and Journal Show, Part 1

Session ID: UP09-21 Product Type: Downloadable

Judges for this year’s show discuss the thinking behind their selections.... Learn More

$29.95

The AAUP Operating Statistics

Session ID: UP09-20 Product Type: Downloadable

In this session, usually a lively feature at the yearly CFO meeting, Kim Schmelzinger will present highlights from the 2008 AAUP annual operating statistics survey. Discussion, questions, and suggestions for the survey are welcome.... Learn More

$29.95

Library-Press Cooperation

Session ID: UP09-19 Product Type: Downloadable

Rebecca Kennison and Helen Tartar will talk about how Professor Neni Panourgiá, at Columbia University’s Center for Digital Research and Scholarship, and Fordham University Press are collaborating to produce a dynamic online presentation of digital mat... Learn More

$29.95

Town and Gown Meet the Press: Developing Partnerships on Campus and in the Community

Session ID: UP09-18 Product Type: Downloadable

Panelists will discuss how they cultivate relationships on campus and in their local communities to advance development and raise funds to support books and series. They will describe how they reach out to deans and administrators, directors of academic c... Learn More

$29.95

Career Development: Where Are You Now? Where Do You Want to Be? How Do You Get There?

Session ID: UP09-17 Product Type: Downloadable

Career development for people working in university press publishing involves many elements common to career development in any industry but also includes specific challenges and opportunities not found in other industries. This panel will explore broad c... Learn More

$29.95

The Mellon Collaborative Publishing Grants: Reports from the Presses

Session ID: UP09-16 Product Type: Downloadable

The Mellon Foundation has now awarded eight collaborative publishing grants to groups of university presses. At this panel, representatives from four of the collaborative groups will report on the process of working with Mellon; the core features of each ... Learn More

$29.95

The Finances of Higher Education

Session ID: UP09-15 Product Type: Downloadable

University presses operate differently, and with some independence, from their universities. Nonetheless, presses and universities face some of the same financial and regulatory challenges. Press leaders can benefit from a fuller understanding of the fina... Learn More

$29.95

From Book Labs to Publishing Liaisons: University-based Programs for Authors

Session ID: UP09-22 Product Type: Downloadable

A growing number of universities are investing in efforts to support faculty authors in publishing books. Often housed in the Office of the Provost, these initiatives provide an evolving menu of services. Faculty authors—from assistant professors to eme... Learn More

$29.95

University and Press Collaborations

Session ID: UP09-23 Product Type: Downloadable

The relationships between university presses and the administrations that oversee them are constantly evolving and, like all relationships, are sometimes harmonious and sometimes difficult but always complex. Members of this roundtable discussion will exp... Learn More

$29.95

Introduction to E-formats

Session ID: UP09-24 Product Type: Downloadable

Kindles, iPhones, Sony Readers, Google Books, e-pub, prc, DRM, no-DRM, images with OCR, page-based display vs. reflowed text . . . How do we put books in front of readers on the web? How can we get files ready for a variety of handheld devices? What will ... Learn More

$29.95

The 2009 AAUP Book, Jacket, and Journal Show, Part 2

Session ID: UP09-25 Product Type: Downloadable

Judges for this year’s show discuss the thinking behind their selections.... Learn More

$29.95

A Place of Sense: Publishing for the Region

Session ID: UP09-26 Product Type: Downloadable

What kinds of regional books work? Where do editors locate the authors who are writing them? What challenges and rewards do regional books present for sales and marketing staff? Three regional acquisitions editors each present two books they have acquired... Learn More

$29.95

Managing Piracy in a Digital Age

Session ID: UP09-27 Product Type: Downloadable

This panel focuses on ways to prevent piracy, both legal and technological, how to discover piracy, and how to deal with it once discovered. Panelists will provide an overview of piracy within the publishing industry and share evidence collected by univer... Learn More

$29.95

Thirteen Ways of Looking at a Blackbird: Perspectives on Measuring Press Performance

Session ID: UP09-28 Product Type: Downloadable

What is success? Now more than ever, directors and managers are incorporating new performance measures into their routines. Some presses look closely at monthly financials; some do a quarterly look at seasonal lists or series and subject areas. Some prepa... Learn More

$29.95

It’s Easy Being Green

Session ID: UP09-29 Product Type: Downloadable

Panelists will document substantive ways to achieve a greener operation from the book papers that we use to the energy that we consume (or don’t consume) in our offices, with special attention to telecommuting, air quality, lighting, and recycling. Juli... Learn More

$29.95

The Amazon/Marketing Relationship

Session ID: UP09-30 Product Type: Downloadable

Amazon is an increasingly important account for most publishers and, for better or worse, it can dominate as a presence for books in our culture. For many readers, if a book isn't listed on Amazon, it may as well not exist. This panel deals with some key ... Learn More

$29.95

Books and Journals: What Are the Differences, and What Can We Learn from Each Other?

Session ID: UP09-14 Product Type: Downloadable

Panelists with experience working on both books and journals discuss the differences and similarities in the processes, touching on these questions: What are the benefits and pitfalls of bringing journals work into a book-editing and/or book-production de... Learn More

$29.95

Update on Legal Issues

Session ID: UP09-13 Product Type: Downloadable

The Fair Copyright in Research Works Act, copyright exceptions for the blind and visually impaired, libel tourism: a range of copyright and First Amendment issues have the potential to alter the legal environment for publishing. Two lawyers with extensive... Learn More

$29.95

Plenary 1: University Presses, Universities, and the Future of Scholarly Communication

Session ID: UP09-P1 Product Type: Downloadable

We are seeing the system of scholarly communication evolve before our eyes as new technology becomes pervasive in academic life. What is the best place for university presses within that emerging new culture of scholarly communication? How can we best ser... Learn More

$29.95

Plenary 2: Interpress Collaborations and Cross-Marketing Partnerships: Future Visions of Scholarly Communication

Session ID: UP09-P2 Product Type: Downloadable

Library-press collaborations may be the wave of the future, and if the past is prologue, then it’s important to know what we can learn from ongoing collaborations and to understand the growing infrastructure that can support them. The Global, Area, and ... Learn More

$29.95

Plenary 3: Changes in Readers and Users: Perspectives from Librarians, Teachers, Researchers, and Students

Session ID: UP09-P3 Product Type: Downloadable

It’s no secret that we publishers, caught up in the processes and nuances of creating our books and journals, can lose sight of how (and if) our customers are actually using them. This session will be a lively discussion that will explore the many ways ... Learn More

$29.95

Plenary 4: Directions for Open Access Publishing

Session ID: UP09-P4 Product Type: Downloadable

The movement for open access publishing, sparked by libraries’ resistance to skyrocketing prices for scientific journals, is gaining ground rapidly, moving well beyond STM journals and winning adherents among university faculties as well as librarians. ... Learn More

$29.95

Best Practices: Design

Session ID: UP09-01 Product Type: Downloadable

Moderators: Rich Hendel, freelance book designer; Linda Secondari, Creative Director, Oxford University Press

Presentations:
Linda Secondari, 7 Questions, 7 Designers ... Learn More

$29.95

Best Practices: Rights

Session ID: UP09-02 Product Type: Downloadable

Moderators: Laura Young Bost, Rights Manager, University of Texas Press; Daphne Ireland, Director of Intellectual Property & Documentary Publishing, Princeton University Press
Panelists: Jennie Doling, Rights and Permissions, SUNY Press; Matthew Kul... Learn More

$29.95

Best Practices: Marketing

Session ID: UP09-03 Product Type: Downloadable

Moderator: Jim McCoy, Marketing and Sales Director, University of Iowa Press
Panelists: David Hamrick, Associate Director & Sales & Marketing Manager, University of Texas Press; Carol Kasper, Marketing Director, University of Chicago Press; Mahinder... Learn More

$29.95

Best Practices: Production

Session ID: UP09-04 Product Type: Downloadable

Moderator: Karen Copp, Associate Director, Design & Production Manager, University of Iowa Press
Panelists: John Cronin, Design and Production Manager, Johns Hopkins University Press; Betsy Litz, Production Manager, Princeton University Press... Learn More

$29.95

Best Practices: Business

Session ID: UP09-05 Product Type: Downloadable

Moderator: Molly Venezia, Director of Finance & Administration, Rutgers University Press Panelists: Donald A. Collins, President, Chicago Distribution Services; Rebecca Schrader, Director of Finance & Operations, The MIT Press; Kathy Stein, Director of Fi... Learn More

$29.95

Best Practices: Acquisitions

Session ID: UP09-06 Product Type: Downloadable

Moderator: Janet M. Francendese, Assistant Director, Editor-in-Chief, Temple University Press
Panelists: Richard Morrison, Executive Editor, University of Minnesota Press; Boyd Zenner, Acquiring Editor, University of Virginia Press... Learn More

$29.95

Best Practices: Development

Session ID: UP09-07 Product Type: Downloadable

This session will cover topics such as planning and setting goals, friends groups and advisory groups, communications, stewardship, the role of philanthropy at university presses, and how administrative governance affects development program structure.... Learn More

$29.95

Best Practices: Manuscript Editing

Session ID: UP09-08 Product Type: Downloadable

Moderator: Laura Westlund, Managing Editor, University of Minnesota Press
Panelists: Alison Anderson, Managing Editor, University of Pennsylvania Press; Marilyn Schwartz, Managing Editor, University of California Press... Learn More

$29.95

Best Practices: Directors

Session ID: UP09-09 Product Type: Downloadable

Moderator: Gregory M. Britton, Publisher, Getty Publications
Panelists: Donald A. Collins, President, Chicago Distribution Services; Barbara Hanrahan, Director, University of Notre Dame Press... Learn More

$29.95

University Publishing Consultants

Session ID: UP09-10 Product Type: Downloadable

Many universities have created new positions for scholarly publishing consultants who advise faculty on copyright and publishing matters. These consultants, usually based in the university library, help faculty understand the many alternatives for publish... Learn More

$29.95

Tailoring Acquisitions to the Mission of Your Campus

Session ID: UP09-11 Product Type: Downloadable

Remaining an invaluable part of the university as a whole is important to university presses, especially in these trying economic times. By tailoring acquisitions to help meet the goals set by the university, a university press can garner awards and publi... Learn More

$29.95

Financial Models for E-books and E-journals

Session ID: UP09-12 Product Type: Downloadable

How do you measure financial success for e-books and e-journals? What specific models, if any, have proven successful? Will the financial models for the e-format blur the distinctions between how we sell e-books and e-journals? This lively round-table dis... Learn More

$29.95

Video, Audio, and Other New E-Marketing Media

Session ID: UP09-31 Product Type: Downloadable

Publishers with hands-on experience using nontraditional methods of marketing, communication, and promotion will discuss these new media.... Learn More

$29.95

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